creative strategy • art direction • design management
STAR WARS OUTLAWS
PREVIEW EVENT
CLIENT Ubisoft
AGENCY NCompass International
PRODUCTION DESIGN Chris Mylrea
Winner of Experience Design Award 2024 - Gold | Best Demo Zone
Ubisoft launched its highly anticipated Star Wars Outlaws title, celebrating the iconic franchise’s expansion into new storytelling realms. Designed to captivate both longtime fans and newcomers alike, Ubisoft fully embraced the Star Wars universe, creating an immersive experience that seamlessly blended the rich lore of the galaxy with cutting-edge experiential design. Transforming 25,000 square feet of space into a stunning recreation of the Renpalli Cantina, press and creators were transported into the heart of the galaxy through a four-hour, hands-on gameplay experience, where they explored the underworld, interacted with iconic characters, and completed missions in the game’s expansive open world. Interactive exhibits, live performances, and exclusive previews highlighted the innovative gameplay while honoring the beloved legacy of the franchise.