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creative strategy • art direction • design management
ASTON MARTIN F1 TEAM X GLENFIDDICH
PARTNERSHIP LAUNCH
CLIENT Glenfiddich
AGENCY INCA Productions
PRODUCTION DESIGN Chris Mylrea
At the Las Vegas Grand Prix, Glenfiddich and the Aston Martin Formula One® Team unveiled a multi-year partnership, uniting two iconic brands celebrated for their heritage and innovation. The event featured a theatrical reveal of the AMR24 car and a commemorative Glenfiddich 1959 whisky, honoring the year of Aston Martin's debut in Formula One and their Le Mans victory. Set against the dramatic Nevada desert backdrop, the occasion culminated in an elegant candlelit three-course dinner, offering guests an unforgettable experience that blended the legacies of both brands.
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