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MAGIC 30
IMMERSIVE EXPERIENCES

CLIENT Wizards of the Coast
AGENCY NCompass International
PRODUCTION DESIGN J.P. Connelly

In 2022, Wizards of the Coast hosted Magic 30, the first ever festival celebrating three decades of Magic: The Gathering. M30 brought the world of MTG to life by creating story and character driven environments for guest to play in, interact with and walk through. The creation of these "lairs" were a central draw for guests, created virility in unique photos and videos, and offered experiences that players and fans could only get at Magic festivals.

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