Marriot Bonvoy, the travel focused loyalty program, deployed a dessert storefront experiential activation as part of its sponsorship of the Interscope Records' and Republic Records' official parties during Coachella. Guests interacted with the pop-up through a "push for service" button that triggered an appearance of a brand ambassador offering boozy popsicles. Lucky attendees were also given Marriot gift cards through a secret window picture frame.